Build It Up, Trim It Down
Sportscaster Technical and Professional
Communications 12 |
| Lesson Idea by: Ron McMullen, Rutland
Senior Secondary, Kelowna, B.C. |
|
A sportscaster's job is to cover sporting events and report what
happened to the viewers. The goal of the radio or television
sportscaster is to use pictures and words to make you feel like you
were at the game yourself.
The sportscaster isn't the only person involved in producing a
sports show, however.
"In the world of television, we rely on editors, directors and
producers, so it's not just the one person you see on TV," says Pat
Kennedy, a sports director and producer at CHBC Television in
Kelowna. "It's all those people behind that person that put the
product on the air."
All in all, one story may pass through the hands of more than 20
people before you ever see it on your TV screen.
So, what does it take to get a sports story on the air? The story
begins at a sporting event, covered by the sportscaster and a
cameraperson. During the game, the sportscaster takes notes and the
cameraperson shoots the video. Afterwards, they interview key
players. Then they go back to the TV station where the work
continues.
"We take a three-hour hockey game and turn it into a
minute-and-a-half story covering the most important goals, turning
points of the game, and reactions from the players, coaches, and
fans," Kennedy says.
The sportscaster writes a story about the game and reviews the
video on the game and the interviews to pick out "bites." Then the
editor takes over.
"We communicate to the editor exactly how we want that story put
together. When I say, 'Ken Griffey cranked out a home run,' I need
to see Ken Griffey hitting that home run in that particular piece of
video. So I have to tell him where that video is, so that what I'm
saying on air is what you're seeing," says Kennedy.
From there, the production crew takes over. While the on-air
sports anchor is reading the introduction to the story, the
behind-the-scenes production team is making sure the tape is in the
machine, the audio is ready and the cameras are rolling.
No sportscaster has the time to attend every game they report on.
In these cases, the sportscaster has to write a story using
information provided to them, usually in the form of game box scores
or statistics.
Pat Kennedy can write a recap of a game he hasn't attended just
by looking at the quarterly scores. He doesn't include every detail
about the game. Instead, he picks out the big plays that turned the
game into a win or loss for either team. |
|
It's the first Sunday at the start of the NFL season. You're just
starting your new job on the sports desk at your local television
station. Since you're the only one working the sports desk on the
weekend, you have to handle the entire process from gathering the
information to reporting it live "on air."
You search the online news service to get the results of
tonight's game between Baltimore and San Diego. Working by yourself
or in pairs, write a brief, but interesting recap of the game, based
only on the information in News Wire #1 (below).
Remember to pick out only the most important pieces of
information for your recap. Follow the same guidelines that sports
journalists do:
- Your own feelings about the game cannot be part of anything
you write.
- Write the story as if you were there and covered the game. The
only material you have available is what you see in News Wire #1.
- Pick out the most important plays, turning points, and key
elements of this contest. Ask yourself if there was a particular
quarter that was key to winning the game? If so, which quarter?
What helped San Diego win the game?
- Make it exciting.
As you have only 10-to-20 seconds of air time to deliver your
report, you will need to "trim it down." Still, you have to make
your report informative. And, don't ever forget that your audience
has to enjoy listening to your report -- otherwise they'll turn off
their radios!
Include a glossary of the abbreviations used in the News Wire
with your final report. |
|
As a class, look at the two samples of game reports written by
professional sportscaster Pat Kennedy. Note how these samples were
written based only on the quarterly scores, but still make the story
come alive.
"The San Diego Chargers defence came up big in the fourth
quarter, shutting down Baltimore en route to a 21-to-17 win. San
Diego scored touchdown passes of 36 yards, 72 yards, and 38 yards
from Stan Humphries to Tony Martin. The San Diego defence kept the
Raven offence grounded most of the game except for the third
quarter, when Baltimore was able to score 11 points, including a
37-yard touchdown pass from Vinny Testaverde to Jermaine Lewis."
Or:
"The Baltimore Ravens blew it open in the third quarter by
scoring 11 points, but in a losing cause. San Diego scored three
touchdowns, one in the first, second and third quarters, and were
consistent throughout the game. The scoreless fourth quarter was the
demise of Baltimore, and they were unable to close the gap."
Post your completed game stories and glossaries around the
classroom. Review them to determine the highlights in each copy.
Using the reference text, Technical Writing Situations and
Strategies, First Canadian Edition, (Markel and Holmes), review the
section on "Choosing the right words and phrases." (pages 166 to
175). Discuss with your classmates the writing process required for
this type of work. |
|
As a class or in smaller groups, present your own game reports.
Practise reading your report several times before presenting it to
your audience. Use a "peer assessment adjudication form" to evaluate
the performance of your classmates. (You can find a form that can be
adapted for this purpose in Chapter 4 of the text Speaking for
Success, by Anthony Lieb.) Have your audience face away from the
"announcer" to simulate a "listening" environment.
Once you're finished, discuss the content and the delivery of
your reports with your group. |
|
Select one or more of the following activities to test your
reporting and writing skills.
- Pick a sports report from the newspaper or the Internet and
write a highlight summary of the game. Give a 10-to-20 second
radio report.
- If possible, get news service copies of news reports or sports
stories to produce an oral or videotaped report. This may include
charts, pictures, videotape or transparencies in a multimedia
format.
- Using a set of pictures of a school event, write a report that
will provide readers with a summary of the highlights. This
report, along with the pictures, may be displayed in the school or
submitted to the yearbook committee.
- Visit The Sporting News Web site at http://www.sportingnews.com/scores/
to get scores for a variety of sports and games.
Step 1: Randomly select a box score and write a story
summary. Provide a dynamic account for the reader.
Step 2: Team up with a classmate. Swap summaries and
each develop a 10-to-20 second oral report.
Step 3: Team up with a different classmate. Swap copies
of the oral report, and deliver it to an audience.
(Turn your classroom into an exciting and dynamic "newsroom" by
imposing a deadline of 30 or 45 minutes. You may also choose to
break the class into groups of four or five students each, and
work together as a "sports team.")
You will be evaluated by your peers and teacher on your summary
and report.
- Check out the Washington Post's Web site: http://wp1.washingtonpost.com/wp-srv/sports/longterm/memories/1995/95pass13.htm.
Write a summary report on the highlights about this legendary
sports personality.
- Attend a local or school sporting event and develop a box
score. Write a summary or a 10-to-20 second oral report, or both,
to be delivered as part of the school's daily announcements.
News Wire #1
NATIONAL FOOTBALL LEAGUE
GAME BOX SCORE
| NFL FINAL |
1ST |
2ND |
3RD |
4TH |
TOTAL |
| BALTIMORE |
3 |
3 |
11 |
0 |
17 |
| SAN DIEGO |
7 |
7 |
7 |
0 |
21 |
SCORING SUMMARY
1ST QUARTER: SDG - TD, TONY MARTIN 36 YD PASS FROM STAN
HUMPHRIES
(GREG DAVIS KICK), 8:33. Drive: 6 plays, 72yards in
3:13. Key plays: Humphries 27-yard pass to Brown to Baltimore 44;
Humphries 12-yard pass to Still on 3rd-and-14 to Baltimore 36. SAN
DIEGO 7-0 BAL - FG, MATT STOVER 47 YD, 12:36. Drive: 11 plays, 25
yards in 4:03. Key plays: Testaverde 7-yard pass to Green on
3rd-and-6 to San Diego 44; Testaverde 6-yard pass to Green on
4th-and-5 to San Diego 33. SAN DIEGO 7-3
2ND QUARTER: SDG - TD, TONY MARTIN 72 YD PASS FROM STAN
HUMPHRIES
(GREG DAVIS KICK), 7:04. Drive: 2 plays, 73 yards in
0:35. SAN DIEGO 14-3 BAL - FG, MATT STOVER 35 YD, 14:31.
Drive: 9 plays, 43yards in 3:43. Key plays: Testaverde 13-yard
pass to Yarborough to San Diego 48; 5-yard holding penalty on
Chargers' Shaw on 3rd-and-5 to San Diego 38. SAN DIEGO 14-6 3RD
QUARTER: BAL - FG, MATT STOVER 28 YD, 3:38. Drive: 9 plays, 64
yards in 3:38. Key plays: Testaverde 13-yard pass to Alexander to
San Diego 44; Testaverde 33-yard pass to Lewis to San Diego 11.
SAN DIEGO 14-9 BAL - TD, JERMAINE LEWIS 37 YD PASS FROM VINNY
TESTAVERDE
(VINNY TESTAVERDE PASS TO MICHAEL JACKSON FOR
TWO-POINT CONVERSION), 9:00. Drive: 8 plays, 77 yards in 3:39. Key
plays: Morris 17-yard run to Baltimore 40; Morris 9-yard run to
Baltimore 49; Testaverde 7-yard pass to Morris on 3rd-and-5 to San
Diego 37. BALTIMORE 17-14 SDG - TD, TONY MARTIN 38 YD PASS FROM
STAN HUMPHRIES (GREG DAVIS KICK), 14:57. Drive: 3 plays, 54 yards
in 1:08. Key plays: Humphries 15-yard pass to Fletcher to
Baltimore 38. SAN DIEGO 21-17
4TH QUARTER: NONE
| Course/Grade:
Technical and Professional Communications 12
|
Curriculum
Organizer(s): See
appendix below |
Curriculum
Sub-organizer(s): Technical Reading (decoding an abbreviated message),
Writing (revise and edit communications), Speaking
(demonstrate an awareness of the varying degrees of formality
and precision required depending on situation and context)
|
Prerequisites: None |
Resources: · Computer lab · Internet
access · Texts: Technical Writing Situations and
Strategies, First Canadian Edition, by Markel and Holmes, and
Speaking for Success by Anthony Lieb · Copies of box
scores/information used by sportscasters.
|
Appendix: Learning Outcomes addressed in this
lesson
Reading a Professional Communication
- interpret technical and professional information conveyed in a
varied print format
- distinguish between implicit and explicit "messages"
- read and summarize written technical and professional
communications
Writing, Representing, and Speaking (Revising and
Editing)
- use electronic technologies to revise, edit, and format
communications
- consistently apply the common conventions of standard written
English
- revise and edit to ensure logical and organized presentation
of information
- correctly use the structural elements associated with
particular standard formats for written technical and professional
communications (in particular, a journalistic strategy using the
"5Ws" may be employed)
Communication and Collaboration (Nature of Language)
- demonstrate an awareness of the power of language in technical
and professional contexts
- independently develop focused inquiry questions relating to
particular topics or issues, with reference to purpose and
audience
Reading, Viewing, and Listening (Research II)
- gather, analyse, organize and make effective use of primary
source information with reference to purpose and intended audience
Writing, Representing, and Speaking (Planning)
- identify, describe and independently apply as appropriate a
range of strategies for organizing information
Communication and Collaboration (Process and Systems
I)
- demonstrate an awareness of the varying degrees of formality
and precision required in technical and professional
communications, depending on situation and context
Writing, Representing and Speaking (Products and Presentations
I)
- create an effective technical and professional communications
product
Communication and Collaboration (Process and Systems
II)
- speak effectively, adjusting for audience, purpose and
situation to inform
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